Justin Davis and Greg Ross-Munro break down why prototyping is one of the most important steps in building software-driven products or improving service business operations. Read more
Newest Episode
Prototype Like You Mean It, Part 2
In this episode, Justin and Greg demystify the “tech stack” conversation and give you a decision framework that keeps you out of the weeds. Read more
Professional services firms are trapped in the hours-for-dollars model, but they do not have to be. In this episode, Greg and Justin break down how to increase margins by productizing the work you already do, using process, automation, and AI. Read more
Professional services firms are trapped in the hours-for-dollars model, but they do not have to be. In this episode, Greg and Justin break down how to increase margins by productizing the work you already do, using process, automation, and AI. Read more
Episode Summary AI anxiety is holding a lot of service firms back, and in this episode Justin Davis and Greg Ross-Munro explain why that hesitation often does more harm than good. They walk through how…Read more
In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro break down how service businesses should think about measurement without falling into “death by KPI.” Greg and Justin explain what KPIs are, why…Read more
In this episode of Leap to Scale, Greg Ross-Munro and Justin Davis cut through the AI hype and talk about what service businesses can actually do today to get real value from AI. They unpack…Read more
In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro break down Model Context Protocol (MCP) and explain why it is such a powerful shift in how AI interacts with real business systems.…Read more
In this episode of Leap to Scale, Justin Davis and Greg Ross-Munro explain why service businesses are at a critical inflection point—and why now is the right time to rethink how they grow. They explore…Read more
Decoder is now Leap to Scale. In this short announcement episode, Justin Davis and Greg Ross-Munro explain why the name change matters and how it reflects a sharper focus on helping professional services firms grow…Read more
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About Justin and Greg
Justin Davis
Justin Davis is a creative technologist, entrepreneur, and unapologetic AI enthusiast who thrives at the intersection of innovation, technology, and thoughtful user experience. With over two decades of experience building and evolving software products, Justin has spent his career demystifying complex technologies and turning ambitious ideas into practical, scalable tools.
Greg Ross-Munro
Greg is the founder and President of Sourcetoad, a custom software development firm that builds mobile and web applications for companies who want to make a dent in the world.
Greg is also the author of Herding Cats and Coders, a guide to software development for non-techies.
He has a passion for entrepreneurship, AI, squash (the sport), and scotch, and would be happy to talk at length about any one of them.